Lottie Fitness
Virtual coaching with a difference to change peoples lives for the better
Branding | Website design
Lottie wanted her coaching brand like no other. No cliché iconography like weights, silhouettes, biceps etc. She wanted to signify personal growth, strength and improvement and to focus on her main service being online coaching. It had to appeal to a female audience of all ages but also appeal to males too. The treatment of this rebrand had to take into account that it would also be a personal brand that had to truly match her personality too so it was consistent through socials and Lotties services.
Loud, impactful and fun for all
It was important to Lottie that we created something that was fun and exciting but, trying to create an element from online coaching that would signify that, was a challenge. We explored many different avenues but one really stood out that was the speech bubble. We took inspiration from how Lottie would communicate with her “fitness champs” through her bespoke training app. That was a key element of what she provided, 24/7 online support.
Accompanied by the fact that even when you’re in an in person PT session, there is a lot of communication to get you pumped and through the session. The style of the speech bubble signifies a loud, impactful and fun voice.
The speech bubble
Are you in the fitness and health industry and need some design support? Enquire today!
Are you in the fitness and health industry and need some design support? Enquire today!
Short & snappy motivation
We really wanted to explore the potential of the brand element across all applications and also see what we could do with supporting graphics.
We introduced short and snappy motivation and factual stickers that can be used digitally through Lotties chat system and in person to spread brand awareness. We mixed this element with emojis to bring Lotties fun personality into the mix. The results are powerful, unique and full of even more potential.
