Presence

The turnkey solution to all property management needs

Branding

Presence (formerly known as IPM Property management) wanted to create a fresh and luxurious identity that would become a service accessible for all demographics. One company to count on all things property management, from selling homes to getting the garden lawn done, Presence will be by your side.

The challenge was, how do you create a luxurious identity that doesn’t shy people away from an assumed high price tag?

Logo featuring the letters 'IPM' with a roof-like design to the left, and the word 'BEFORE' underneath.
The image features the word "PRESENCE" in white capital letters centered on a dark background, with a gold geometric emblem above and the word "AFTER" below.
Logo design with the word 'PRESENCE' in uppercase letters on a dark background, accompanied by a stylized graphic emblem and scattered letter 'P' elements in a lighter color.
Geometric shield design with circles and lines on a dark background

Creating a sense of security, trust and professionalism

Presence are all about being the full package, offering multiple services all under one name. The idea was simple and their visual identity had to show exactly that accompanied by a sense of security, trust and professionalism without looking too flash and corporate.

The idea of a shield was introduced to the visuals, that was crafted from four of the initial P of the brand to signify the broad amount of services Presence offer. These combinded creates a spark that represents clean and professionalism, showing that the brand is top notch at what they do.

To complete the shield with a curved bottom was key to reveal a friendly and approachable feel to the brand securing the fact that their audience is anyone and everyone. Adding the final piece to the shield embeds a hidden S to pay homage to the founding name '“Spencer”.

Golden geometric logo resembling a stylized shield on a black background.

Four combined P’s

Geometric design with gold lines forming a shield shape on black background

The hidden S

Are you in the property management industry and need some design support? Enquire today!

Are you in the property management industry and need some design support? Enquire today!

Close-up of a gold and green lapel pin on a dark fabric surface with a white pocket square.
Smartphone displaying a social media post from Presence advertising a Project Manager job opening. The text reads "We’re Hiring Project Manager. Apply Now." The phone shows part of the Instagram interface with icons for likes, comments, and sharing.
Two business cards for "PRESENCE" with a gold geometric logo on a dark green background. One card is white with contact details and the other is dark green with the logo and brand name only.
A building under construction with scaffolding and a banner displaying the word 'PRESENCE' in white letters on a green background.