We Transport Cars

Transporting vehicles from A to B with care

Branding | Website design

We Transport Cars ltd had one simple and clear mission - transport vehicles, of any class, from A to B with consistent professional care, offering open and enclosed trailer hire.

The brand also offers vehicle diagnostics, emergency pick up and overnight storage - being the one stop shop for all vehicle care needs.

With a long brand name, we had to create an identity that was impactful and translated well to the industry, breaking away from the cliché identities that are already out there.

Aerial view of London cityscape including the River Thames, The Shard, and Tower Bridge at sunset, with overlay of yellow geometric shapes.
Outdoor advertisement promoting a car transport service with the text "We Transport Cars" and "Transporting your vehicles, from A to B with care." The ad includes a website link and features yellow and white text on a black background with a pattern of yellow arrows.
Black vehicle hood with "WE TRANSPORT CARS" text in white and yellow, with directional arrows.

Crafting motion into
the brand identity

We knew that we wanted to follow a wordmark identity as that if we’d introduced anything else then the brand would look too busy and could potentially blend the brand into the bleak cliché logos that are already present.

Taking inspiration from Alex’s (the director) initials we discovered that we could use particular angles to create an element that resembles forward, fast and professional movement.

The constructed arrows can be used effectively to represent the brands purpose and can be used as a key tool for other applications from promotion material, social media content, vehicle wrapping and more.

Yellow chevron symbol on black background

A for Alex

Yellow geometric shape resembling an open book on a black background.

Y for York

Are you in the motoring industry and need some design support? Enquire today!

Are you in the motoring industry and need some design support? Enquire today!

Close-up of a red car's tire with a tow truck in the background. The tow truck has a ramp extended and the words 'We Transport Cars' along with a website URL displayed on its rear window. Trees are visible in the background.
Loyalty card being punched with a metal punch tool on a yellow background, showing partially filled stamps towards a discount offer.